Online marketing innovations influencing the satisfaction of purchasing through social media platform

نویسندگان

چکیده

This research aimed to study online social media marketing consisting of entertainment, interaction, trendiness, customization, and electronic word mouth influenced the satisfaction purchasing through platform. The sample group consisted 400 consumers who has shopped platform, selected from population using multi-stage sampling method. Data was collected generated questionnaires with validity reliability tested. statistics used in analysis were mean, standard deviation, Pearson correlation coefficient Multiple regression analysis. results revealed that respondents emphasized on be able jointly predict products platforms, which all variables explain variance purchase platforms 51.12 percent. multiple coefficients as scores, it found highest interaction (b=0.257), followed by trendiness (b=0.226), (b=0.159), entertainment (b=0.124), respectively.

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ژورنال

عنوان ژورنال: International Journal of Health Sciences (IJHS)

سال: 2022

ISSN: ['2550-6978', '2550-696X']

DOI: https://doi.org/10.53730/ijhs.v6ns4.6242